E-commerce Advertising
Commerce built for revenue.
Search, Shopping and Performance Max connected to Merchant Center, product data, purchases and revenue-focused optimisation.
Google Shopping ✦
Performance Max ✦
Merchant Center ✦
Product Feeds ✦
Revenue ✦
ROAS ✦
Commerce performance
Product data meets demand.
E-commerce advertising performs best when campaigns understand products, margin, purchase behaviour and revenue — not clicks alone.
We connect Google Search, Shopping, Performance Max, Merchant Center and product feeds into a performance system built around purchases, revenue and ROAS.
Product segmentation based
on commercial value.
Merchant Center and feed
performance.
Purchase and revenue
conversion tracking.
ROAS and revenue-focused
optimisation.
Commerce capability
Built around the catalogue.
Product advertising requires more than campaign setup. Feed quality, segmentation, Merchant Center and conversion data influence what the campaigns can learn.
Shopping
Product-led advertising using Google Shopping and Merchant Center data.
- Shopping campaigns
- Product groups
- Merchant Center
- Revenue optimisation
Performance Max
Cross-channel campaigns connected to products, assets and conversion value.
- Asset groups
- Product inventory
- Audience signals
- Value optimisation
Product Feeds
Product data structured to support campaign eligibility, segmentation and performance.
- Titles & attributes
- Feed structure
- Product segmentation
- Feed monitoring
Revenue Tracking
Purchase data and conversion value used to understand commercial performance.
- Purchase tracking
- Conversion value
- Revenue
- ROAS analysis
Revenue efficiency
Product campaigns built around profitable demand.
E-commerce growth depends on the relationship between products, margins, feeds, audiences and the way campaigns are allowed to learn.
We organise that system so spend follows products with stronger intent, clearer data and healthier revenue potential.
Stronger product signals.
Feed quality and segmentation make campaigns easier to steer.
Revenue-led scaling.
Budget decisions stay connected to sales value, ROAS and purchase behaviour.
Ads
Search, Shopping and PMax demand.
Product
Match demand with relevant inventory.
Purchase
Capture the commerce conversion.
Revenue
Measure actual conversion value.
ROAS
Optimise for revenue efficiency.
0
Product groups
0
Feed checks
0
Revenue signals
Commerce strategy
Shopping
PMax
Merchant
Search
Products
Revenue
Store growth made measurable
Shopping
PMax
Merchant
Search
Products
Revenue
Commerce channels
Different roles. One catalogue.
Products in search.
Shopping campaigns connect relevant inventory directly with product-focused demand.
- Product groups
- Shopping structure
- Feed quality
- Purchase value
Scale inventory.
Performance Max combines products, creative assets, audience signals and conversion value.
- Asset groups
- Product inventory
- Audience signals
- Value bidding
Product intent.
Search campaigns complement product campaigns where users express clear category, brand or product intent.
- Category search
- Brand search
- High-intent keywords
- Revenue tracking
Healthy product data.
Merchant Center and the underlying product feed determine how inventory is represented across product advertising.
- Feed diagnostics
- Product eligibility
- Attributes
- Data quality
Commerce metrics
Track the money.
Commerce reporting should connect spend to purchases, conversion value and revenue efficiency.
ROAS
Revenue / ad spend
CPA
Cost per purchase
CVR
Purchase rate
Better product data gives Shopping systems stronger information to work with.
Revenue measurement makes product performance easier to compare and optimise.
Search terms and product groups show where demand is converting or wasting spend.
Profit-aware reporting helps protect spend when product economics change.
Audit
Review campaigns, Merchant Center, product feed health, purchase tracking and margin signals to find profitable growth gaps.
Segment
Organise products into commercial groups based on margin, demand, seasonality and performance so spend can be controlled clearly.
Launch
Build Shopping, Search and Performance Max structures with clean product logic, strong assets and accurate conversion measurement.
Optimise
Improve spend allocation, search coverage, feed signals, purchases, CPA and ROAS while protecting the economics of each product group.
Scale
Expand the products, campaigns and budgets where purchase volume, margin and repeat demand show that growth can hold.
Report
Track revenue, product winners, wasted spend and feed issues clearly enough to make faster decisions across campaigns.
Commerce scenarios
Products tell different stories.
Shopping
Feed into revenue.
Illustrative framework combining Merchant Center, Shopping structure and product-level revenue analysis.
ROAS
Revenue efficiency
FEED
Product data
Performance Max
Inventory into scale.
Illustrative framework using product inventory, creative assets and conversion value to guide optimisation.
REV
Revenue
CPA
Purchase cost
Product Strategy
Find the products that move.
Illustrative product analysis comparing demand, conversion behaviour and revenue performance across catalogue segments.
CVR
Purchase rate
AOV
Order value
Why it matters
Commerce with better signals.
Better product and revenue data makes performance easier to understand and optimise.
Product-level clarity
Understand how different products and groups contribute to advertising performance.
Revenue optimisation
Campaign decisions can be evaluated using actual purchase value.
Stronger product feeds
Cleaner catalogue data supports product visibility and campaign structure.
Controlled scaling
Increase advertising where product economics and campaign performance support growth.
Cleaner product demand
Product groups, feeds and campaigns are organised around the items that can drive profitable revenue.
Revenue-led optimisation
Purchase value, ROAS and margin context guide campaign changes instead of surface metrics alone.
Profitable scaling
Budgets can expand where product economics, search demand and conversion data support growth.
Questions
E-commerce, clarified.
Practical questions before an e-commerce advertising audit.
Yes. Shopping work can include campaign structure, Merchant Center, product segmentation, feeds and revenue-focused optimisation.
Product feed structure and Merchant Center data can be reviewed alongside campaign performance.
Revenue and ROAS can be used as important performance signals where purchase tracking and conversion value are reliable.
Yes. The audit can review campaign structure, Merchant Center, feeds, conversion tracking and current performance data.